John Blom

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  • Direct: 360-816-2627
  • Mobile: 360-977-8329
  • Office: 360-816-2600
  • Fax: 360-816-7627
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Home Sellers How to Choose Your Agent

How to Choose Your Agent

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Selecting an agent is not a decision to be taken lightly. Your agent will become an important part of your daily life. You’ll share many details about your lifestyle and spend considerable time working together toward a common goal.

It is imperative to find someone who not only understands your needs, but who is an expert. Our agents are experts; each of them are experts in their own way, either in a specific category or in a certain neighborhood. Plus, we network together to offer you expertise in every area. At Hasson Company, Realtors® we employ a wide variety of agents, each carefully selected based upon quality, expertise, knowledge and the proven ability to succeed in any market. Our agents work together towards a common goal, finding you a Portland home or selling the one you have.

Hasson Company, Realtors® suggests you consider the following factors when interviewing and evaluating candidates for your representation: experience, specialty, management, marketing and partnership.

1. Experience

Real estate experience is not just the number of years in the business or the number of homes an agent has sold. Experience is about commitment. It’s knowing the industry, the market, the city, and the neighborhoods. It’s leading the right people to the right house. It’s the skill of negotiating, an ease with legal contracts, and a comprehensive understanding of the business.

Hasson agents bring more experience than anyone else in the business to the vibrant communities of the Northwest. Buying or selling your home is one of the biggest financial commitments of your lifetime; why proceed into such risky territory without the help of a seasoned professional? Our agents, with their local expertise and extensive experience, know exactly how to protect your interests.

2. Specialty

Ask the agent a few questions to learn about their specialty and background: “How many homes have you sold in my area? What have you listed or sold in this neighborhood lately? Do you know current home values? Where’s the nearest coffee shop, park or elementary school?”

Combining business expertise, integrity and a wealth of local knowledge, most Hasson agents have a specialty: either a specific community or certain type of real estate (condominiums, new construction or rural properties). Our agents often live in their specialty neighborhood, know its history and can provide relevant information about its housing trends. So whatever the question, your Hasson agent will find the answer.

3. Support

Ask the agent about their company’s management, support system and local knowledge. Find out how it affects decision making and responsiveness. As more of our area’s real estate companies sell to national conglomerates, local leadership and control become increasingly rare. It’s hard to identify, much less access, the person running the show. Without accessible leadership, agents aren’t as effective, and are unable to get you the information you need when you need it.

Company founder and area resident Mike Hasson remains hands-on, selectively recruiting experienced sales professionals and working closely with Hasson agents. He has earned the admiration of his industry; active in the community, he’s well respected locally. Agents and clients alike rely on Mike’s energy, leadership, regional knowledge and availability. He’s kept Hasson Company, Realtors® the right size to think local yet provide a global range of services to compete nationally. After all, our goal is to be the best, not the biggest.

4. Marketing

A “For Sale” sign isn’t usually enough to drive traffic to your home or alert you to new listings. Marketing makes a big difference. So, how will the agent help you? Through dedicated publications? Open houses? Online listings? Does your agent have a strong referral network? How about access to any special in-house services or a Relocation Department?

Hasson Company, Realtors® connects buyers and sellers through a comprehensive multimedia marketing campaign. We support an extensive and active agent-to-agent referral network and syndicate our listings to over 40 websites. Our lender and closing departments provide outstanding in-house services, and our well-connected Relocation Department can ease your transition to or from the area.

5. Partnership

After all your questions have been answered and concerns allayed, the choice of agent comes down to, well, chemistry. Trust your instinct. Listen to that all-telling gut feeling. This is a significant voyage you’re about to embark upon. Who do you want steering the ship?

Hasson Company, Realtors® knows just how crucial it is to select the right partner, the agent you best click with, as your collaborator in this important process. That’s why we’re dedicated to quality rather than size and why we recruit based on personality, not just performance. We select each of our agents carefully. And we urge you to do the same.


Related Information

photo for About Our Agents

About Our Agents

Five attributes of a Hasson agent: Professionalism, Communication, Accountability, Integrity and Community Commitment.

photo for Marketing Strategy

Marketing Strategy

Our comprehensive multi-media marketing plan combines overwhelming online presence with robust print advertising and public relations campaigns.